When you run a programmatic display ad campaign, the possibilities are almost endless. In theory, your ads could run on any website with available digital inventory. In practice, you need some control over where your ads display. Two of the most important tools in your programmatic toolbox are black and white lists. What’s a programmatic
We’re going in a slightly different direction this week to give you a peek under the hood at a day in the life at a programmatic agency. As powerful as programmatic is, there are a fair number of frustrations we deal with on a day-to-day basis. Let’s take a look: Buyer beware: data can be
Advertisers have long known that some of the best targets are people who have already expressed interest in your product or your brand. That’s the logic behind retargeting: if someone has been to your website before, they’re more likely to convert if you use advertising to bring them back. The idea seems pretty sound, but