Programmatic geotargeting: how does it work?

A good ad is worth nothing if the right person doesn’t see it. When we target programmatic ads, we think about who, what, when, where, and why. But today, we’re zeroing in on the where of programmatic advertising. Let’s talk geotargeting. Remember traditional advertising? Old-school advertising basically had two geographic settings. You could either target

How small businesses & small budgets can benefit from programmatic

For as long as small businesses have existed, one of their biggest advantages has been their familiarity with customers. You may not have the same quantity of resources as the big players in your industry, but you know the people you need to target: what they need, what they want, where they live, and what

Driving Programmatic Advertising Leads

Lead generation isn’t just about accumulating leads; it’s about getting better, higher value leads. It’s about reaching the people who have the potential to become high-value customers and getting them the right message in the right context. In short, it’s about finding the right people and getting them to take action. Programmatic lead generation campaigns