Google Display Network v. Programmatic Display

What’s the difference between Google Display Network (GDN) and Programmatic Display? Takeaways without reading: Programmatic is a way of purchasing ad inventory. As such, GDN is Programmatic.  Say it again for the people in the back – GDN is Programmatic. Display is just one type of Programmatic ad.  Google sort of shot itself in the

Where does programmatic data come from?

As we’ve mentioned before, programmatic advertising is all about targeting. We serve up ads for the right audience at the right time in the right (digital) place in order to reach customers more effectively and ultimately get a bigger return on ad spend. In order to target effectively, we need data. Here’s where it comes

Pandemic Programmatic: Advertising During CORONA times

COVID-19 has disrupted nearly every sector of the economy, and many brands are experiencing what amounts to pandemic marketing paralysis. They’re waiting for the dust to settle, for things to calm down, before they start advertising again. It’s an understandable impulse but not a great idea. The truth is that now is the time to

Winning E-Commerce With Programmatic Advertising

The rise of e-commerce has given consumers and sellers alike unprecedented freedom, unconstrained by physical location and inventory space. Perhaps the most powerful way to take advantage of that freedom is to provide consumers with a personalized, customized experience—and programmatic advertising is one of the most powerful tools to create that experience. Why programmatic? Running