In one sentence: programmatic is an advertising method that uses automation to decide which ads to buy and how much to pay for them. Not enough for you? How about this: DSP, SSP, Oh My: How Programmatic Works Programmatic started as a way for publishers (those who are making digital content or own websites that
Get ready for a paradigm shift The cookies are crumbling. Digital cookies, that is. Earlier this year, Google announced they will phase out third-party cookies on their Chrome browser by 2022. Since Chrome accounts for about 70 percent of all desktop web traffic, more than double all other browsers put together, this is obviously a
Get ready for a paradigm shift The cookies are crumbling. Digital cookies, that is. Earlier this year, Google announced they will phase out third-party cookies on their Chrome browser by 2022. Since Chrome accounts for about 70 percent of all desktop web traffic, more than double all other browsers put together, this is obviously a