For as long as small businesses have existed, one of their biggest advantages has been their familiarity with customers. You may not have the same quantity of resources as the big players in your industry, but you know the people you need to target: what they need, what they want, where they live, and what their mindset is.
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COVID-19 has disrupted nearly every sector of the economy, and many brands are experiencing what amounts to pandemic marketing paralysis. They’re waiting for the dust to settle, for things to calm down, before they start advertising again.
When you run a programmatic display ad campaign, the possibilities are almost endless. In theory, your ads could run on any website with available digital inventory.
A good ad is worth nothing if the right person doesn’t see it. When we target programmatic ads, we think about who, what, when, where, and why. But today, we’re zeroing in on the where of programmatic advertising.
In one sentence: programmatic is an advertising method that uses automation to decide which ads to buy and how much to pay for them. Not enough for you? How about this: