Breaking into programmatic advertising is a tall order for small to mid-sized businesses. We’ve built a robust process to make it a reality for your brand.
Research will be performed to illuminate where your target audience consumes media – online mediums, in print, on television or on radio – and is therefore more likely to be exposed to your advertising.
- Type of audience – aligning advertising approach to outlined personas
- Demographics – age, gender, ethnicity, income, career, household income, etc.
- Psychographics/Behavioral Analysis - lifestyle, attitudes, beliefs, etc.
- Interests – intent to purchase, in-market active shoppers
- Media Habits – preferred platforms to engage (desktop, mobile, native, etc.)
- Proximity/Location Based - using location technology to target consumers based on their physical location