THRONE’s programmatic solutions have three main pillars. We understand your audience, execute high-performing advertising campaigns, and apply intelligence to optimize and perfect your campaigns as we go.
- Audience Modeling- It’s important to know who your existing consumers are and where you can grow your bottom line at the most efficient cost. Using data that you already have access to whether it be through your CRM, ERP or otherwise, we can identify exactly who your most profitable existing audience is and where to reach them using demographic, psychographic, and behavior-based data modeling.
- Advertising- In order to actually see success in your advertising, the goal has to be combatting banner blindness. Users want to see ads that are uniquely and specifically relevant to them. Leveraging our 1:1 data models, we can put ads into market that will create a direct narrative to our target audience, encouraging engagement with your content and growing your customer base.
- Intelligence- By connecting online and offline data, we can understand what advertising is doing to drive your bottom line. Gone are the days of waiting until your ad campaigns are finished before understanding their performance. Using THRONE’s solutions, customized real-time reporting will be available to you to allow us to be agile in the optimization in the performance of your campaigns.