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Audience Data Modeling

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In order for your to embark on a successful digital marketing campaign, the audience you want to reach should be crystal clear. Using our modeling abilities, we’re able to actually map out who your audience is, what they like, and how to best reach them across their devices.

Know your customer by unlocking robust audience insights in real time for an understanding of your customers’ known attributes such as the shows they watch, vehicles they own, or products they buy.

Not all customers are created equal. The ability to reach high-value customers and continuously engage them with your brand is essential to a successful marketing strategy.

Through this process, we have the following capabilities:

  • First Party Data Modeling and Data Onboarding: We have the ability to take the first party data, or data you own from your CRM, anonymize any PII (Personally Identifiable Information) to protect your customers’ privacy, and seamlessly target, execute and measure audience segments that are built from actual customer insights.
  • Third Party Data Connections: THRONE has partnerships with over 40 industry leaders in the “big data” ecosystem like Experian, Mastercard, Nielsen Catalina Solutions, Comscore, Dalogix, Dun & Bradstreet, Factual, Infogroup, Visa, TiVo, Netwise and more. Using this “third party”, or purchased data, we are able to tap into millions of data points to ensure we’re surgically accurate when it comes to targeting your ideal audience. For example, if we wanted to create a campaign targeting users who frequently shop at Target, we can use third-party data to do so.
  • Lookalike Models: Lookalike modeling is a process that identifies people who look and act just like your target audiences. THRONE analyzes your seed audience, identifies some key characteristics and finds users who are similar to your target - allowing you to extend your existing reach.
  • Forecasting: THRONE can easily forecast against site lists, audience segments, inventory availability and more to assist with both pre-campaign planning and mid-campaign troubleshooting perspectives.
  • Consumer Behavior & Audience Insights: Using our data modeling capabilities, we can distill very specific learnings about your best consumer such as: age, gender, family, location, income, education, shopping interests, media interests, business & occupation, geography and political interests. These insights will prove paramount when it comes to getting your ad in front of this audience at the right time.
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