“Programmatic” ad buying is using machine learning to purchase digital advertising, as opposed to the traditional process that involves contacting vendors directly, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. The term programmatic means automated targeting, buying and serving of display advertising.
Display ads are digital “billboards” spouting your brand’s message that show up across the internet. THRONE buys the spots to put your ads in the best places at a price we want, to the exact person we want.
Prospecting new customers
Using programmatic display, we can better predict and influence your desired audience, at any point in their consumer journey with greater relevance and brand safety. We’ll leverage a mix of targeting options, including contextual targeting, CTR whitelists, and premium inventory.
Influencing past site visitors
Remarketing is a way to connect with people who previously interacted with your website. It allows you to strategically position your ads in front of these audiences as they browse the web and use certain apps. THRONE creates remarketing lists to advertise for specific cases. For example, we can target people who visited a specific page but didn’t make a purchase.