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Generating Foot Traffic, Programmatically

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Brick and mortar businesses in the digital world need to bridge the gap between online and offline activity. Especially as the e-commerce industry brings convenience to households nationwide, the time to get people in store is now.

Location-based marketing offers brands the ability to send consumers the right message to the right person at the right place and time- and how to measure the overall impact of doing so. THRONE has partnerships with leading data providers to be able to influence possible consumers in the real world.

Hyper-local placement and mobile connectivity allow more precise data tracking and insights for optimization. Adapting messaging and content to local environments creates more meaningful connections between brands, people and communities. Physically interactive at the right time and place with immediate value, such as offers or kiosks, influences purchase decisions and fosters brand advocacy.

The process goes like this:

  • Audience is exposed to an ad campaign
  • Audience visits store location
  • Foot traffic attribution measures incremental lift in store visits to your media
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