Bespoke Programmatic Strategy
Built For Progress
Defining The Plan
Throne takes a unique approach to programmatic.
For us, all projects are firmly rooted in discovery and discussion – in figuring out what your true goals and objectives are and how best we can achieve them with all the programmatic tools at our disposal.
Custom Strategy and Execution, Crafted For You.
Our Programmatic Process
Ingesting and modeling massive amounts of first party and industry research to determine the ideal target audience – understanding their demographics and psychographics to tailor our campaigns.
Outline and align on a strategic and transparent approach to programmatic marketing based on defined targets, budgets, and overarching KPIs. Always rooted in data and discussion.
Leverage omni-channel campaign advertising and multiple A/B creative, audience, and channel tests in real time.
Harvest and refine upon the original plan, evolving and iterating upon our initial approach with actionable insights and learnings taken from live campaigns (once enough time has passed for data and trends to become apparent)
Combining multi-step and omnichannel tracking technologies as well as online and offline campaign attribution, we can help analyze each step that your customers take – and equate actions that have the most impact back to campaigns.
Keeping The Human in AI
Throne’s in-house programmatic tech-stack and ability to move freely between DSPs allow for a streamlined advertising experience that can be deployed strategically to solve real business and marketing problems.
By leveraging machine learnings and automatic optmizations, campaigns are manually reviewed by our in-house programmatic experts and adops specialists tasked with driving our campaigns futher towards your goals.
This means that all of our optimizations are done with a purpose and towards a logical end – rather than single mindedly towards an objective that may not truly match with a business goal.
This Is The Age Of Enlightenment For Consumers & Advertisers
Complex problems require refined solutions – and not everything is one size fits all. Discover how we tailor our solutions and connect the lines between our services to best fit your goals