Let’s Talk About Programmatic Frustrations

We’re going in a slightly different direction this week to give you a peek under the hood at a day in the life at a programmatic agency. As powerful as programmatic is, there are a fair number of frustrations we deal with on a day-to-day basis. Let’s take a look: Buyer beware: data can be

Programmatic Display & Cookieless Targeting

Get ready for a paradigm shift The cookies are crumbling. Digital cookies, that is. Earlier this year, Google announced they will phase out third-party cookies on their Chrome browser by 2022. Since Chrome accounts for about 70 percent of all desktop web traffic, more than double all other browsers put together, this is obviously a